There’s too much choice

Choice – it’s often heralded as a good thing. Consumer choice. “We give people the choice”.

I find choice tiring. There’s too much of it. We are inundated with it in everything we do. Many times it’s stopped me buying things altogether. I just can’t be bothered to deal with the fear of buying the wrong thing followed by the regret of having, possibly, bought the wrong thing. It’s nicer to live without the thing in the first place.

This was sparked by reading a few mountain bike websites just now. I love mountain biking – I live for mountain biking – but it’s so tiring trying to keep up with the bewildering number of options available. I love my current bike, which is a 2015 model (I think), well out of date by modern standards but it’s the best bike I’ve ever owned. It rides like a dream, yet I’m constantly tempted into replacing it because of new shiny things. Even that pressure is tiring and eventually just forces me to retreat further.

I’ve also just been reading about Greta Thunberg,

‘You did not act in time’: Greta Thunberg’s full speech to MPs

and that further makes me question the sheer volume of products that are available to – and almost every one of them having untethered climate impact. Cost of manufacture is woeful as the real cost, the actual cost of climate change, the cost of cleaning up the mess that is created through this rampant capitalism isn’t put upon the manufactures. It’s left for the future to deal with. But cost is only ever equates to financial implications. It’s a completely incorrect measure of much of the world problems. I fear for my son’s future. He’s going to have so much unimaginable distress to deal with as a result of our living.

I highly respect Greta and the actions of Extinction Rebellion.

By deadlyhifi

I like bikes, the web, and punk rock. @deadlyhifi

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